Project Molar: Strategic Planning and Business Development
A dental and orthodontic start-up in the northeast – engaged Wolf Enterprises to help them answer their most pressing questions.
Challenge
Owner needed industry expertise and research to understand how to deploy investor capital to lunch a dental / orthodontic practice.
The Biggest Questions to Answer in this Case:
- General dentistry and Ortho vs. Ortho alone?
- Aligners- vs Braces-focused (or both)?
- Fee for ortho treatment?
- How many locations to start and where?
- Based on #4, how much $ is needed to start?
- Who do we need to start (i.e. employees, managers, independent support)?
Solution
- Braces vs. Aligners
We leveraged our industry acumen, along with additional research to help our client understand the effectiveness of braces and aligners, product margins, treatment times, leading suppliers and expected financial outcomes to make an informed decision about the optimal product offering
- Optimal Practice Location:
We initially conducted market research to understand our client’s customer demographics (age, income, marital status, etc.) We then researched the demographics of nearby CBSAs to determine which areas had to most potential customers
- Expected Earnings
We initially conducted market research to understand our client’s customer demographics (age, income, marital status, etc.) We then researched the demographics of nearby CBSAs to determine which areas had to most potential customers - Time to Launch
Using our experience, we were able to put together a project timeline. We broke the project down into major events and subevents, each with an expected time to complete and commentary regarding key tasks