Project Online Seafood: Connecting Capital and Expertise with a Scalable Model
‘Company’ –founded in December 2018 –is a Southeastern based e-commerce distributor who delivers the highest quality domestic, wild-caught seafood directly to consumers via a home delivery service.
Company is owned and financed by the sole owner and founder. With nearly a decade of experience guiding sport fishing trips and commercial fishing in Alaska, Owner recognized the need for an e-commerce platform to meet the growing demand for domestic wild-caught seafood.
Challenge
Company is uniquely advantaged through its supply chain and backend operations. Owner is the only employee and has designed the business to require few additional FTEs upon scaling.
However, due to limited access to capital, Company was unable to conduct a sufficient marketing and advertising campaign to drive website traffic. While the company has positive gross margins, its overhead costs created negative profit margins.
Research
Wolf Enterprises used its industry experience and research capabilities to determine the size of the frozen seafood market, determine Company’s location in the competitive landscape, and how Company was uniquely advantaged to succeed in the marketplace.
Solution
Wolf Enterprises created an investor presentation and business plan which was used to raise capital to fund Company’s marketing and advertising campaign. Business plan include a full-scale projection model and a suite of additional solutions to rapidly expand business.